Ebates, a provider of online cash back shopping, announced it has released its August 2009 online retail report, which showed that online sales through Ebates.com grew 57 percent in August 2009 versus the same period last year.
Retail categories showing the most growth in sales included department stores ( 228 percent), baby & kids ( 129 percent), books & magazines ( 65 percent), apparel & shoes ( 47 percent), and health & beauty ( 42 percent).
Of the twelve retail categories covered by the report, only one category, home decor, showed a decline in overall sales (-34 percent).
The report demonstrates that while overall sales grew, average order sizes shrank across some categories including business & office supplies (-14 percent), department stores (-24 percent), and computers & electronics (-7 percent), due to store
embroidered patches discounting and smaller individual order sizes.
The report also shows that shoppers using Ebates.com were focused buyers who found and bought what they needed without excessive “shopping around”. This accounted for a 62 percent overall increase in conversion rates and helped Ebates.com shoppers earn approximately $1 million in cash back.
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